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America in Color:

Why Dick?s Drive-In was a Fast Food Sensation

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Why Dick?s Drive-In was a Fast Food Sensation

Short | 01:22

Dick?s Drive-In upended the fast food industry by turning burger flipping into a science. But he also understood that the real secret to success was to treat his workers properly.


More About This episode

At the turn of the 20th century, 29 million Americans are working and 40% of them are farmers. Over the decades, factories expand like never before, two world wars speed up technological change, and by the 1950s, American workers have the highest wages and consumer power of any country in the world. This is the story of the men and women who built the American Dream, presented entirely in color through digitally remastered archival footage and home movies.

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